Premier has just added Upper Playground to our stacked selection of streetwear and footwear. We just received some of the Fifty24SF slip ons, Upper Playground T's, Hoodies, & More. Heres are some pictures of items that will be out on Saturday Dec 2nd!

Premier not only carries a great selection of footwear and clothing. We also have toys! Thats right....we have added a nice small selection of Medicom Toys. So far we have received some of the Grand Theft Auto sets, Be@rbrick series 12, 400% Horror, Futura, Pushead 400%, & More. These are great decorations for the home,etc. Also, they make a great Xmas gift! Come peep these out:

We just received 3 new T's from Playing For Keeps. We received the "Hype Kills", "Flight", & "Recycle" T's. These are really nice....espceially the Hype Kills shirt. Some of the T's are available in a variety of colors.

Our online shop is now good to go. At this time, only our Premier Brand shirts are available. Payment can be made via paypal. Please click on the "Online Shop" portion of this site for more details.

We just received several new Winter JB Classic kicks. The black/lime and White/Lime are available in small men's sizes. These fit the ladies nicely.

For the fellas we have 5 styles total. This includes the hot skeleton kicks. If you haven't heard about JB, you need to check these out. Each are very limited in qtys produced. Some are as few as 244pcs. Each pair comes with a nice JB Classics bag and certificate of #X of X. In addition, each pair are numbered on the tounge. All of these are lazer engraved. Some have pictures of horses, continents, skeletons,etc. The leather quality is VERY high quality. Most definately worth peeping:

New arrivals!! We just got in a nice assortment of Fresh Jive Holiday T's. Below are the "Holiday In Iraq", "Furious 5", "NWA 89 Desciples", and "Swag" T's. We also received a few others including the "Bones" and "Blade Runner" t's. Limited qtys in stock.....sure to go quick!

We just received some new Fresh Jive items. These are all items from the Holiday collection. So far we received the new rain camo hoodies, fence T, Bones T, + more. These are hot! See the below pictures

I want to thank everyone that came to our 11/24/06 grand opening. The day was a great success. Thanks to everyone that waited so patiently to enter the store. It was a busy day for sure.

Premier is proud to present GRIT CULTURE! This is a new line out of So-Cal. Check out the scribbles, Grit logo, and repeat print tee. They are all printed really nice. Now in stock in a variey of styles and colors!

We are proud to present a new line to our store: INSTANT WINNER! I am sure a few of you have heard of the line. We received a good assortment of the IW tees and panel caps including the aNYthing colabo tee. Here are a few pics:

We just received the new Monroe T shirt for the fellas. We also got back in a few restocks on the Free Gold Watch T's and hoodies:

We just received a shipment of the hot new Winter season One Hit Wonder T's. There are 2 new ones: "One Hit Wonder Sexy Lady" (Reverse print version) & "A.D.I.D.A.S = All Day I Dream About Sex". We also got back in a small restock on the white One Hit Wonder Sexy Lady Tee. Here are some pics of the new items:

We just received a new bay are line called "Medium Fits". These are really nice T's. The guys from Medium Fits dropped these off before we closed on Sunday. I especially like the crest T's. You can see 3 of the 4 designs we received....We also got in the "MF Rockers" tee. Come by and support this new hot Bay Area brand!

We just received some new items for the ladies.......First off are the new Mama T's. We got in the new purple zeebra, Purple/White Mondrian, and Blue Leopard print T's.

Next up we received some new and restock Free Gold Watch items. You can see a few of the items in this picture. However, we also got in some hoodies and various T's in different colors and sizes.....Come on in to see the selection....you won't be dissapointed!