In celebration of our 1 year anniversary, we present Premier's Holiday collection. This season is made up of 7 new fresh designs. We have 2 themes for 5 of the designs. In addition, we will offer our 1 year anniversary + additional design

The Premier Holiday Collection will drop on November 23rd, 2007 - Black Friday! Yet another reason to stop by the huge BLACK FRIDAY SALE!


For starters, we present....."The Gameday Collection-1 Year In The Game 06-07" . This series consists of our Premier Football & Basketball Jersey T's. The Football T is available in Home White & Road Black. The Basketball Jersey is made in W's Alternate Orange and Road Navy. Here are some detailed shots.






















Next up....we have the "Local Legends" series. This consists of 3 Bay Area sports heroes.....Baron, Nellie, and Rickey......here they are.....




Baron....Premier's star baller....




King Nellie....Premier's head coach



The P's base stealing champ Rickey...he plays for the Premier "P's"


Next we present the Premier Glasses design......available in White and Black colorways






Lastly, we present the Premier - 1 Year Anniversary Logo T. These are both for sale and free with $200 or more purchase.

Premier Boutique opened its doors on Black Friday 2006. In celebration of Black Friday and our 1 Year Anniversary, Premier Boutique will be holding a huge 3 day sale beginning Friday, Nov 23rd. The special hours for Friday is 11am to 8pm . This is 2 hours extended from our normal business hours. The sale will go through Sunday, Nov 25th. The special hours should give you enough time to pillage through the 6am Best Buy, K-Mart, Wal Mart or any other big box retailer before heading to Premier for a late 11am tip off.

This sale will include both apparel and shoes. As the case with the last sale, we will have a limit on the number of customers allowed in the store at a time. This is done for legal and safety reasons. Thank you for your patience. Please arrive early for the best deals and quickest service.

AND THERE IS MORE.....

In addition to the sale, we will drop our most complete collection of Premier T's. The new Premier Holiday line is 7 designs deep (alot for us) and feature themes. We have 2 sets of themes and a couple of other cool random designs includin

Here is the flyer for the sale!

New Kid Robot Holiday T's have arrived at Premier. Heres a rundown of the November offerings.


Classic Logo-Multi Color & Jumble T's


Foil Robot Head T


Black & White Robot T's

Ladies, the new Holiday Hellz Bellz has dropped at Premier. The holiday collection is the most complete collection ever from HB. Many items to choose from!

Heres a complete rundown of the new offerings.


Bell Of The Brawl Jacket



Mae West Hoodies (with studded hood)


New Violence Cardigan



Rock The Hellz Hoodies



Switchblade Sister Hoodies



Hellz Fire Hoodies


Dressed To Kill Long Sleeve


Hellz Nation T's


Rock The Hellz T's


Bad Girls & Respect T's

Just in time for the holiday shopping season....Premier Gift Cards have arrived.

These can be purchased for any denomination. Great gift for that person you don't know what to get!

The Alife Holiday footwear collection has dropped at Premier! This collection is based on some of the patterns typically associated with the Fall and Winter. These are very nice. The quality in Alife shoes was already nice....but this season they have stepped it up with new details such as more comfortable insole and Alife hang tags.

Heres a look at the collection....





Everybody High -Lumberjack pack


Everybody Low - Lumberjack pack


Everybody Hi Flood Estate - Rain Pack


Everybody Hi Estate - Rain Pack



Everybody Hi Flood - Ski Pack - Charcoal/Grey



Everybody Hi Flood - Ski Pack - Alabaster/Cream

This is the long awaited Glow In The Dark Reebok Court Victory Pump. The motif of these is the 80's sci-fi disney movie "Tron". They feature the "Tron" print in a glow in the dark print.

The pics really don't do these justice. You need to see these in the dark to see how cool they look. You must expose them to light for a few minutes in order to charge the glow in the dark print.

You won't find these at your typically shoe store. These were made in limited numbers and offered to select Reebok accounts. Now in at Premier!

New from Adidas....C-Law of Crooked Tongues fame in collaboration with Adidas present the CLAW series. The series is made up of several Adidas Originals. All shoes follow the theme "All Day Long I Dream About Sneakers" (A-D-I-D-A-S). This is a limited edition release offered to select boutiques worldwide. More shoes to follow in the following weeks.




ZX600 CLAW EDITION




ZXZ ADV CLAW EDITION

New to Premier we present X-Large! The legendary L.A. based line in now available at Premier. We just received a nice selection of Holiday T's. Heres a rundown of the new offerings.


Bigger Logo T's


Satisfaction T's


X F'N L & Big Crown T's


Pie In The Sky T's


Crackle OG T's

We recently received the new Holiday Fresh Jive T's. We received both mens and womans items. Heres a rundown of these new fresh arrivals.


Girls Vacant T


Girls OG Inks T's


Girls Undisputed Truth T's


Mens Mask Foiled T's


Mens Undisputed Truth & No Future T's


Mens Chronic Youth T's


Mens Brawns T


Mens Inks T's

The fall issue of Antenna is now in at Premier. This is the 2nd issue of this new publication. Tons of great pics and articles on your favorite footwear and apparel companies.