New Spring Alife footwear has arrived at Premier! Some bangers in this new delivery including the Everybody High-Condiment pack. This pack consists of the colors of your favorite condiment bottles: Katchup, Mayo, and Mustard. They are hot for sure. Also, more low top Public Outrage canvas sneakers are also in. Some nice colorways in this delivery.



Alife - Condiment pack


Alife Everybody High - Condiment Pack-Katchup


Alife Everybody High - Condiment Pack-Mayonnaise


Alife Everybody High - Condiment Pack-Mustard



Public Outrage Pack


Pubic Outrage - Red/White


Public Outrage - Yellow/Red


Public Outrage - Blue/Red

Fresh arrivals from Hellz Bellz are now in at Premier. Some great items including the Ride Or Die jacket plus a gang of T's. Heres a rundown...


Ride Or Die Jacket


Retro Hellz Top


Candy Striper Top


Tour De France T's


Love Kill T's


Knockin Bitches T's


Break Yo Self T's


Eye For Eye & Love Thay Neighbor T's


HBIC T's


Hellz Nation T (new colorway!)

These cool Adidas Game Mid shoes arrived recently. They are made for men, but we purchased them in small mens sizes for the ladies. This is a cool tonal sneaker with canvas material,etc.

New Mens Fresh Jive Spring gear has arrived. Some nice items including a adjustable New Era cap. This is the first time I have seen adjustable New Eras. Also, we got a cool leather New Era with the FJ Mask Shield logo.




OG Mesh Adjustable New Era


Preps Fleece New Era Fitted Cap


Mask Shield Leather New Era Fitted Cap



Mens Preps Zip Hoody


Mens Blank Generation T's


Mens Tank T's


Mens Jump Up T's


Mens Punks T's

The new Adidas x CLAW (of Crooked Tongues fame) have dropped. These are a nice low top senaker that features the CLAW logo,etc. Now in stock FSR.

A few new arrivals from Corner Store Hero have arrived. Heres a rundown.


Clark Crewneck


Sonny & Murder T's

More hot Mens Nike has arrived at Premier. We will begin selling these on Monday, April 7th.

First up we have the new Air Force 1 Low Premium- Spiridon. This one is modeled after the original Nike Spiridon running shoes.

Heres one of the original Spiridon shoes



Heres the new Air force 1 Premium - Spiridon




As you can see, it comes complete with the metallic swoosh and pull strap...very nice.


Next up... we have a new Mens Dunk Low that is part of a new Euro Champs Soccer Pack. For the next few months, a different Mens Dunk Low will release to commemorate different soccer national teams. The new White/Hoop Orange represents the colors of Holland. Now in stock.

More new ladies Nike releases have arrived. We will begin selling these on Monday, April 7th.


Womens Blazer Low (White/Black/Plaid)


Womans Blazer Miz (white/black/chlorophyll)


Womens Dunk Low (flowers)

New Mens T's from Free Gold Watch now in!


Live Fast & Trapped T's


Starks & Donkey Kong T's

Some new ladies T's have come in from Free Gold Watch. Some nice new designs we haven't had yet.


Ladies Heels & Live Fast T's


Ladies City T's


Watch Belt T's

A recent shopper came in with his cute son. He really liked this 10 Deep Secret Society cap. The caps are now available at Premier (cute kid sold separately).

Some of the final items from the Spring 10 Deep collection have arrived. 2 new technical jackets are hoodies are now in!

First up we have the Sub Rosa Jacket. This one comes complete with waterproof zippers, back storage pouch, technical pull bungee cord,etc. Its a really nice lightweight jacket for the April showers.....Comes in Black or Chili Powder Red








Sub Rosa Jackets

Next up we received the Belmont Zip Hoodies



Belmont Zip Hoodies

Ladies! We have received a limited number of 10 Deep ladies hoodies and T's. Here are some pics of the new items.



Ladies Wayward Hoodies


Ladies Truth Hurt T's

From Mama....2 new styles of special womens New Era caps have arrived at Premier. These are fitted a little more shallow for the special constraints of the ladies. We received by the "Saigon Sunset" & "Anchor's Away" caps. Limited sizes now in stock!




Anchor's Away New Era Womens Fitted Caps





Saigon Sunset new Era Womens Fitted Caps