The new Premier Summer Air Tech Challenge T's are now available. These feature the hot lava splatter print famous with the Nike Air Tech Challenge. Two different styles are now available including the Hot Lava Splatter (action shot) and Circle Logo Hot Lava Splatter designs. Each are available in 1 color only as pictured. If you have the ATCII's these are a must. Shirts are available both in-store and through our online store.

The new Mike 23 T's are now in stock. Some nice pieces that pay homage to your favorite number 23. All Mike products are made in Japan for super nice quality!


First team All Offense & Flight Camp T's

Olympian Jams T

Double Header T's

Crackle Ball T's

Sketchy Soles T's

The new Antenna mag is now in. Features this month include interviews with Paul Middleman of Stussy + more.

New summer T's and caps have arrived at Premier from Acapulco Gold. The new Summer season focuses on a variety of themes including camo patterns and some of your favorite beverages......enjoy.


Bubble Camo Camp Cap

AG Camo T's

Golden Crow T's

Goes In T's

WTF Kilgore T's

Dean Martin T's

Another nice release from the Adidas x CLAW series. This new Forum Lo Claw features a nice colorway similar to the Metro Attitude Lo we saw earlier this year. Here are some pics.

The long awaited Reebok "Pink Elephant" Pump Omni Lite are now up for grabs at Premier. This are made of a nice combination of elepant print leather and nylon mesh material. Another cool thing about these are that they are a elephant print that doesn't really bite any of the Jordan releases, Nike,etc. They look like a authentic elephant print. Reebok has been killing it lately with some nice releases, However, these are one best ones we will see in 2008. Now in stock in limited qtys!

New Rocksmith Summer T's are now in stock. Here are the new arrivals.

Two new arrivals are now in from the Alife Summer footwear lineup. Two new colors from the parachute pack Everybody Mid are now in. The new Blue and Green parachute pack mids are nice. Here are some nice shots that show the quality of these.

New hats and T's have arrived from Kid Robot. Heres a a rundown.


Multi Colored Gingham & Grey Robot Head New Era caps


Canned & Magenta Robot Head T


Gingham Munny T

Two new Aiddas mens offerings are now in. First up are the new C-LAW (from Crooked Tongues fame) ZX600 collaboration.



Next up are a re-issue of the Patrick Ewing 1980's shoe. Except now the shoe is called the Conductor Hi. This is a new Easter inspired colorway.