Premier is a premium footwear and apparel shop. We offer major brand footwear, independent clothing, accessories, & more! Please check our brands list and blog entries for the latest info. for the late. Premier opened its original San Jose, California location in November 2006. After a three year run, the store moved to Palo Alto, California (35 miles south of San Francisco). In early February 2013, Premier moved from Palo Alto to it’s current location in San Mateo, CA. The focus of Premier is to provide a venue to showcase the latest causal trends in footwear and apparel. We strive to provide our customers with the best customer service possible. Without them, our store would be nothing! In addition to Premier, we also have Premier Brand clothing. Premier Brand is our own house brand. The graphics and subject matter changes from time to time. Be on the lookout for our latest offerings.